I build brands that win attention and make money.
Marketing director, media buyer, and founder with a filmmaker's eye. I've managed $534K+ in ad spend, grown creators to millions, and built my own brands and AI products across MENA and the US.
- Ad spend managed
- $0K+
- YouTube subs grown
- 0M+
- Selected composer
- Cannes ’23
Ad spend managed
YouTube subs grown
Selected composer
Sound, ads & content across
- Shahid
- OSN+
- MBC
- TOD
- STC
- Starzplay
- Viu
- Attyx
One person, the whole stack.
I came up through film: a cinematography degree, then years engineering sound and composing music for commercials, TV series, and feature films. One of them was an official selection at the Cannes Festival's La Cinef.
Then I fell for performance marketing and went all in. I studied under some of the world's top media buyers, managed half-a-million-dollar ad accounts, and grew brands and creators from zero to millions.
Today I build and run brands end-to-end through my agency SOLU_S: positioning, ads, content, websites, funnels, and AI systems. I also ship my own products like Crewzo.ai. Most marketers can do one of these. I do the whole stack.
- Role
- Marketing Director & Founder
- Based
- Egypt, MENA & US markets
- Founder of
- Crewzo.ai · Seamless
- Agency
- SOLU_S®
- Edge
- Creative × Performance × AI
Proof, not promises.
A snapshot of brands, creators, and products I've grown across MENA and the US.
Half-a-Million in Managed Ad Spend
Planned, built and scaled paid campaigns across a single half-million-dollar account.
Role: Media buyer & performance lead
Client identity protected. Figures verified privately.
Mudrek Academy@mudrekacademy
Grew an AI-education brand from zero and ran its paid acquisition.
Role: Growth & performance marketing
3aqel (عقل)@3aqel.ai
The first AI platform built in Arabic. I led positioning and the full brand.
Role: Positioning, brand identity & paid ads
Seamless@seamlesseg
My own DTC fashion brand: formalwear with a soft signature fabric, built end-to-end.
Role: Founder: brand, site, ads, automation & funnels
seamlesseg.comAbulsadiq@AbulSadiq
A SOLU_S production. Direction, editing & strategy that helped more than double a multi-million-sub creator.
Role: SOLU_S · Fady: direction, strategy & editing · Andrew Joseph: visual direction & motion
YouTubeSummary@SummaryEgypt
SOLU_S led production & the editing team for one of the region's most influential channels.
Role: SOLU_S · Fady: production, direction & editing · Andrew Joseph: visual direction & motion
YouTubeCrewzo.ai
My live AI marketing SaaS for MENA: Reels, carousels, AI ads & lead magnets in native Arabic.
Role: Founder & builder
crewzo.aiFilm, Sound & Music
A film sound engineer, mixer & composer. The creative depth behind the marketing.
Role: Sound engineer, mixer & music composer
elCinemaPick the problem you're solving.
Each path has its own page, with the exact proof for that kind of work.
- 01
Performance Marketing
I plan, build, and scale paid campaigns that turn ad budget into leads, sales, and profit across MENA and the US.
- 02
Video & YouTube
A SOLU_S production: Fady and Andrew Joseph edit and build the motion graphics together, with Fady leading direction & YouTube strategy and Andrew leading the visual language. Together we turn raw footage into videos that get watched, shared, and subscribed to.
- 03
Brand Building
Positioning, identity, website, funnels, automation: I build the whole machine, not just one piece of it.
- 04
AI Marketing
Custom AI systems and automations that produce content, run your workflows, and scale your output without scaling your team.
What I bring to the table.
Performance Marketing
- →Media buying on Meta, TikTok & Google
- →Scaling ads to break-even & profit
- →Funnels, audience journeys & CRO
- →AI ad creation at scale
Creative & Film
- →Video editing
- →Sound design & mixing (Dolby Atmos)
- →Music composition
- →High-production & cinematic ads
Brand & Growth
- →Brand identity & positioning
- →DTC / e-commerce
- →Influencer & ambassador strategy
- →Websites & landing pages
AI & Systems
- →AI marketing systems
- →Automation (incl. WhatsApp)
- →Building custom tools & products
- →Pipelines that maximize output
Leadership
- →Team & pipeline management
- →Production management at scale
- →Hiring & directing creatives
- →Operating a registered agency
Trained, certified, and Cannes-selected.
SOLU_S®
SOLU_S is my marketing agency, a registered, tax-registered company with a team in Egypt, plus a US entity (Solusphere LLC). It's how I deliver: real structure and accountability, not freelance promises.
- Registered & tax-registered (Egypt)
- Solusphere LLC (US) for global billing
- A team, not a freelancer
- Stripe / international payments
Tell me what you're building.
The fastest way to reach me is WhatsApp. Or send a note and I'll reply by email.